Reddick Receives CFRM Certification | University of Maryland Eastern Shore Marketing Retarget Pixel

Reddick Receives CFRM Certification

  • Monday, November 8, 2010

    PRINCESS ANNE, Md.-(November 1, 2010) Chenita Reddick, director of advancement services at the University of Maryland Eastern Shore, recently received the Certified Fundraising Manager (CFRM) credential from The Center on Philanthropy at Indiana University.  The accomplishment is a first at UMES.

    "I sought this certification to add validity to the job I perform as a fundraising manager-making sure that the funds coming in to the institution are being used ethically, responsibly and as donors wish," said Reddick. 

    It is a job, she says, that is as equally important as going out and "getting the dollars." 

    Reddick says the coursework includes all of the components of fundraising, such as major gifts, planned giving and interpersonal communication-duties handled by colleagues in the university's Department of Institutional Advancement.

    "I fully understand, now, what fundraisers face when they are sitting in front of a potential donor, particularly in this economic climate," she said.  "I've learned how important it is to cultivate a donor's affinity for an organization and make them comfortable knowing how their gifts will be administered."

    Reddick has been employed at the university for 15 years, five of which have been with Institutional Advancement as director.  She maintains the donor database and works closely with faculty and staff to receive funds, and accurately code and process gifts in accordance with the University System of Maryland Foundation and other guidelines.



    Gail Stephens, assistant director, UMES Office of Public Relations, 410-651-7580,  


    Bill Robinson, director, UMES Office of Public Relations, 410-621-2355,